It also isn't clear yet how might integrate with Facebook Places which is the network's local search directory that offers people to explore geographic locations based on the experience of Facebook friends and strangers.
The feature takes advantage of the vast number of business pages that have been created on the network.
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Users can check it out at , where you'll be prompted to enter a specific business search ("movie theaters", for example) and a place (like "New York, New York").
To improve, Facebook too will have to put in a bit of hard work, especially on the most important aspect regarding reviews and ratings, the credibility.
The rollout of the new feature by Facebook marks the company's foray into the increasingly crowded local-services arena, which is largely dominated by Yelp, , Amazon, Google, and LinkedIn.
The site automatically pulls in location data and then give users a wide range of business categories, including electricians, psychics, and pet services, to search through. The ratings and links to the reviews are display prominently on a card for each business in a given category.
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Sreedev Sharma of Acodez IT Solutions seemingly found the tool, called , by accident.
Should Yelp and Angie's List worry?
The most successful of all of the companies in space is probably Thumbtack, which now has over five million projects requested every year in over 1,000 categories.
It looks pretty much the same as Places, but has two fields to fill out - one for service, and one for city.
The new feature is in its very early stages, according to TechCrunch, and is so far only available on desktop.
Amazon and Google have also come up with such features that connect customers with local service providers. Since many small biz groups make use of Facebook as their major web presence, a Yelp-like directory makes a lot of logic.
