Newspaper Advertising – Advantages & Disadvantages by Mike Brassil

Paid-circulation newspapers are a popular advertising medium for most local businesses. They are the oldest forms of mass media, and they continue to be one of the largest, as measured by volume of advertising dollars. Industry giants, as well as the local convenience stores, use newspapers to advertise. Every community has its own newspaper. There are over 1,600 paid-circulation daily newspapers in America and several thousand additional local weekly papers as well.

Every advertising medium has characteristics that give it natural advantages and limitations. As you scan your local newspaper(s), you will notice a number of businesses that advertise on a regular basis. Observe who they are, and how they advertise their products and services. More than likely, if the advertisements are repeated, the ads are working.

Alcoholism Effects on Body: The Dangerous and Potentially Life Threatening Physical Effects of Alcoholism
Excessive drinking is one of the leading causes of liver cancer, because it leads to cirrhosis, from which liver cancer develops. There are a number of diseases attributed directly to alcoholism that can not only destroy your body, but mind as well.

Consider this media if you are selling to a general market, because newspapers are generally bought by all segments of the population.

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