Seventh-gen Ford Fiesta landing in four versionsBy Susan Cole Dec 01, 2016
In Euro spec, the eighth-generation Fiesta will come in four trim grades: a standard Titanium, luxury Vignale, performance-inspired ST-Line and a new Active version with a slightly higher ride height and a selection of crossover-oriented cues.
These include a suite driver assistance features including Active Park Assist, Blind Spot Information, Cross Traffic Alert and Lane Keeping Assist and an anti-collision system that detects potential threats up to 130 metres away. The Vignale model in particular validates what's been stated previously about the new Ford Fiesta moving upmarket to accommodate the less-expensive Ka+.
Although the platform remains the same, the Fiesta gains a mild redesign and more tech under the skin, plus a handful of new powertrains for Europe. These models will have exclusive alloy wheel options, a sporty bodykit and flat-bottomed steering wheel.
The two new buildable models follow in the tyre tracks of the popular Ford Mustang and Ford F-150 Raptor pickup sets already on sale, and celebrate Ford's motor racing achievements in the world-famous Le Mans 24 Hours endurance race. Lastly, Ford dubs the Active as a crossover and distinguishes itself from the rest of the lineup with its raised ride height, body cladding surrounding the lower half of the vehicle, faux skid plates and a pair of roof rails. The expanded line-up is meant to add emotional appeal to the model, push the Fiesta gently upmarket and reinforce the brand's B-segment offerings under a growing threat from premium auto makers entering the category. Ford's latest Sync3 infotainment system will be offered, and customers can also opt for a snazzy B&O Play sound system.
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The Fiesta has been treated to a much more grown-up approach to its styling when compared with its predecessor. So, for example, Ford reckons there's been a 24 per cent year-on-year increase in "high-specification" B-segment sales; hence the introduction of the Fiesta Vignale. Ford has given voice command examples such as "I need a coffee" and "I need fuel". It is also fitted with the same Mazda Connect infotainment system from the Mazda 3 and Mazda 6. There is a reworked interior featuring a floating touch screen display, up to eight inches in size and a host of technologies to make driving safer. You'll be able to choose which screen you want when you're specifying your auto.
Did you know that sales of the Fiesta have exceeded 18 million units in Europe over its lifetime?
There will also be a naturally-aspirated, 1.1 litre three-cylinder petrol engine in two states of tune, each producing 70 PS and 85 PS. The European launch is slated for the first half of next year with local deliveries expected by the end of 2017.
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