With early deals, how much will Cyber Monday buyers spend?By Dora Ramos Nov 29, 2016
United States consumers spent a record $3.3 billion online on Black Friday, scooping up everything from Lego sets to Apple iPads, according to Adobe Systems Inc.
From Nov. 24 through 27, Adobe said, USA online sales brought in $9.36 billion, a 16.4% increase, with heavy discounts. Overall, £5bn in online sales are predicted for this period. Adobe measures 80 percent of all online transactions from the top 100 USA retailers, more than any other technology company*, and uses its proven, predictive model powered by Adobe Sensei to calculate the remaining hours of the day. It said the number of shoppers rose to 154 million from 151 million in 2015, on a 4.2% rise in online shoppers and a 3.7% drop in in-store shoppers.
Black Friday has traditionally been the biggest shopping day of the year for traditional retailers but its importance has waned over the years as online retailers offer greater convenience and discounts year-round. Walmart went live with its Cyber Monday deals at 12:01 a.m. on Friday.
Amazon, which also discounted heavily, said on Friday the number of items sold this Black Friday would surpass past year.
Black Friday, the day after Thanksgiving, set a new record with $3.34 billion in USA online retail sales, up 21.6%.
Went a little insane of Black Friday? The retailer was beating Amazon on 20 percent of top-selling toys that both companies sold, and matched its prices on another 35 percent.
More than 28 million people, or 23% of Cyber Monday shoppers, plan to shop for Cyber Monday deals from their mobile device this year, about even with last year's 29.6 million.
Cyber Monday deals to look out for
Cyber Monday , which is the Monday after Thanksgiving, has typically been the busiest day of the year for online shopping . Here is a quick history lesson for people who are still unfamiliar with what " Cyber Monday " is.
Cyber Monday itself is certainly becoming less exclusive, given that this year consumers have already had several days to peruse the same online deals. It's a very busy day at the Amazon Fulfillment Center in Kenosha, Wis.
"As an online retailer in the UK, Cyber Monday is an important time of the year for us", said David Anderson, managing director of BHS.com.
When it's offered, use sites like PayPal to check out instead of checking out as a guest on the site - the former is more secure. Target is slashing 15 percent off storewide.
The fact that Cyber Monday hit a new record is no surprise.
"Millennials are keeping retailers on their toes when it comes to Thanksgiving weekend shopping not just for their friends and family, but also themselves", Prosper's principal analyst Pam Goodfellow said.
The NRF had projected that the retail industry would see a 3.6 percent increase in sales this holiday season over a year ago.
Cyber Monday social buzz: eBay beat out Amazon as the most mentioned online retailer on Cyber Monday followed by Macys, Walmart, H&M, Target, Nordstrom, Kohl's, Home Depot and Gap. These are the best of what I've found so far, but I expect there to be a deluge of new - and perhaps better - deals online tomorrow.
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