US Black Friday online sales total reaches a record $3.34 billion

US Black Friday online sales total reaches a record $3.34 billion

Holiday shoppers eager to snag big discounts turned to the internet in record fashion this week, one tracking company said, driving online sales on Black Friday to a new high.

An estimated 205 million Americans went shopping previous year over Black Friday weekend, slightly more than half of whom limited their purchases to those acquired online.

The report takes into account all devices with online capabilities. Online spending as a whole also blasted through previous records, with shoppers spending $3.34 billion overall, a 21.6% jump over past year.

These retailers are also finally getting that their customers don't distinguish between a brand's stores and its website: Target this year is making its Cyber Monday deals available in stores, too. Early Thanksgiving Day in-store shopping dropped by 19 percent with only 7 percent of consumers heading to stores before 5 p.m. - while shopping that day itself was up one percent. United States retail sales rose 0.8% nationwide in October, driven by 1.5% increase in online receipts. The company measures 80 percent of all online transactions from the top 100 US retailers, more than any other technology company, and uses its proven predictive model powered by Adobe Sensei to forecast online sales and trends. Cyber Monday's total was almost $900 million more than Green Monday ($1.4 billion), more than double the take on Thanksgiving ($1.1 billion) and almost $1.4 billion more than Free Shipping Day ($845 million). And with sales figures now in, it would appear that those online sales have surged to a new high. Retailers are expecting to bring home $3.1 billion on Black Friday.

But while he got some good deals, Dannenberg said Black Friday shopping just isn't what it used to be. Eight in 10 shopped over the weekend, of which 25-34-year olds shopped the most in store (56 percent) and online (62 percent).

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Lea Bishop shops online starting on Thanksgiving Day through Cyber Monday, but this year found many retailers had extensive pre-Black Friday deals. It's considered the official kickoff to the online holiday shopping season, where consumers seek out the best deals online.

Store traffic is likely to fall 3 to 4 percent this year on Black Friday but will be offset by a 20 percent growth in customer traffic online, Cowen & Co analysts forecast in a note. "You can sit here all day on our Wi-Fi and you can do all of your [online] ordering", she said.

It could be one of the best Black Friday's ever for retailers.

And give shoppers a great Black Friday experience. She wasn't able to hit the stores on Black Friday or Thanksgiving because she had to work. These days, most of us barely get a chance to digest our turkey before heading out to stores or going online in an attempt to snag some coveted goods at a discount.